- Category(ies) : Stand
- Location Snack and Show Exhibition
- Design : Pierre & Maurice
- Production : Pierre & Maurice
- Client : Ajinomoto
Ajinomoto, the Japanese leader in frozen ready-meals, chose Pierre & Maurice to design its stand for the Sandwich Snack Show, a special gathering for fast-food professionals.
The major challenge of the project: to create a space that captured the motto of the brand, ‘Eat well, live well’.
Using a luminous paper decor reminiscent of Japanese screens, Pierre & Maurice evoked all the subtle delicacy of Japan.