BIC

On behalf of its client Bic, Monsieur Loyal commissioned Pierre & Maurice to create a portable kiosk that could be reassembled again and again by a single technician at each of the 20 stages of the Tour de France. And so, Pierre & Maurice reached into its bag of tricks and in doing so, even created a stage that could be turned into storage boxes. Genius in its simplicity, the set was modelled upon the LEGO Technic, the efficiency of which cannot be disputed. The result: an order from Bic for numerous kiosks all year round and a jubilant Monsieur Loyal!