Groupama Window Display
- Category(ies) : Scenography
- Location 79 avenue des Champs Elysées
- Design : Pierre & Maurice
- Production : Pierre & Maurice
- Client : Groupama Immobilier
Groupama and the Groupama-FDJ Cycling Team approached Pierre & Maurice to mark the start of the Tour de France, a major national sporting event in France.
As the end-point approaches for the cyclists, the Champs Elysées represents the final leg of this true sporting feat. The Parisian scenography, created by Pierre & Maurice to support the Groupama-FDJ team, can be found at No. 79 of avenue des Champs Elysées—Paris’s most iconic avenue!
Ideally situated, No. 79 avenue des Champs Elysées overlooks the Arc de Triomphe, which is clearly visible through the great windows. With the building under construction, the chance to transform this surface was too great to miss. For this project, Pierre & Maurice defined a code based on an existing graphic charter. The semi-transparent window stickers light up at night, creating a marvellous illusion! Be it day or night, this surprising scenography displays examples of athletic innovations and depicts some treasured moments of the team’s success!