Orange: New Generation

The activity of this Orange subsidiary is quite complex, but in short, Less is More is responsible for organising Les Rencontres des Cadres (that’s ‘Executive Meetings’ in English). Less is More approached Pierre & Maurice to create the identity of and the scenography for the ‘Nouvelle Generation’ (‘New Generation’) event that was to take place at the Maison de la Chimie in Paris. A minimum budget did not prevent a maximum effect. Pierre & Maurice’s artistic directors created an identity set against a background of easily transformable colourful light beams.