Ajinomoto, the Japanese leader in frozen ready-meals, chose Pierre & Maurice to design its stand for the Sandwich Snack Show, a special gathering for fast-food professionals.

The major challenge of the project: to create a space that captured the motto of the brand, ‘Eat well, live well’.

Using a luminous paper decor reminiscent of Japanese screens, Pierre & Maurice evoked all the subtle delicacy of Japan.