- Catégorie(s) : Centres commerciauxParcours client
- Lieu : Rueil-Malmaison
- Design : Pierre & Maurice
- Production : Pierre & Maurice
- Client : Valream
In designing the signage system of the communication agency, Grenadine, Pierre & Maurice designed its identity. For this project, Pierre & Maurice designed an orientation map to create a consumer pathway and took advantage of the renovation of a bus station to showcase the main entrance and install a trade front. A key feature of the design: signage crafted from brass; a fine material that serves to exalt both the signage and the image of the offices that comprise 80% of the destination of the asset.